Revenue management is especially relevant for business that have a fixed capacity of a perishable product (such as seats on an airplane or rooms in a hotel). You said you need it next week?P: Yes, next week Friday.S: Oooh, that is such a short notice. Objections: Couple has issues with the cost of the cake, as well as with the design offeredby the Pastry Chef /1g. Presentation 9. tourism that promotes enjoyment of nature (without harming the environment); it may include efforts to protect or preserve the visited region. do they belong to the corporate or socialmarket segment, etc.) See you guys tomorrow.A: Thanks! I will tell them to walk in the store tomorrow, does that sound good?S: Yes, perfect.M: Thank you! *Paula gives her another glare as they’re leaving*S: Thank you! Canadian large cities are known for their culture, diversity,as well as many national parks and historic sites. Explain why this OPENING will work for your chosen scenario:This will work for the client because during the needs assessments phase it was determinedthat client was afraid that the product would not be at the level of their requirements, ornot completed within the tight timeframe that the client provided.4. The international consolidation of big business and the growing trend for countries to allow the transfer of goods and services across national boarder. Illustrate the Relationship between Stages of the Business Cycle. Today’s Hospitality Trends. Name of your company /1b. Students will also demonstrate an understanding of industry market segmentation, the hospitality marketing mix and their application to the marketing … Close: Salesperson draws up numbers and informs deposit amount to couple and provideforms to proceed with the transaction. Students will be able to define hospitality marketing, hospitality sales and distinguish between product and services marketing and sales approaches. A promise made to customers in advance of purchasing that they can be assured of 100 precent satisfaction or the will not have to pay. This restaurant has been a partner of theMTCC for 15 years, and it is located within a 2 km walking distance from the ConventionCenter. As the rest of the blue text in this assignment, the script below is only an example toguide you, you need to create your own script based on your own company and customer.____20 marks-Groom – Paula-Bride – Alana-Salesperson – Sunhee-Pastry Chef – Yuko-Acquaintance – Manuela*Manuela calls Cakes R Us*S: Thank you for calling Cakes R Us, Sunhee speaking, how may I help you?M: Hi there, how are you?S: Great, yourself?M: Good! !P: Alright babe, calm down. The Director of Marketing and Sponsorships at the Convention Centre, an extrovertperson, likes to be heard.Part 1 – The Report (78 marks total)In part 1, you will create a report based on the ONE scenario that you chose on the previous page todevelop your sales presentation including the key components listed below.1. endobj Explain two OBJECTIONS or potential objections that your client may have, and indicatewhat type of objections these are:I am a bit concerned about the time frame, can you really create and prepare our cake inonly one week?This is a Source Objection – Source objection happens when the client does not think that acompany can cope with all the requests that the customer may have (time frame).Please note, this is ONE example. Iunderstand that it is last minute, but they are willing to negotiate the pricing.S: Ok…Ideally, I would have to speak with them face to face and decide on what is best for themand we can go from there.M: Great! So eating a well balanced diet is always a good thing. Sales and marketing: the basics 2 2.1 Marketing 2 2.2 Sales 5 2.3 Sales and marketing structures and strategies 6 3. Also known as developing strategic alliances and synergism marketing, partnership marketing involves two or more firms- ideally serving similar markets with noncompetitive products- joining together to benefit from each other's strengths. Meeting Objectives3.Approach8. After writing your opening, define what TYPE and SUB-TYPE of opening it is:Opening Type: Questions based openingSub-type of Questioning: Curiosity Approach3. The combination of the "Four P's" of marketing- product, place, promotion, and price- that is used to achieve marketing objectives for a target market. Close5. Students will be able to define hospitality marketing, hospitality sales and distinguish between product and services marketing and sales approaches. endobj They express their satisfaction and decide to byour product /1j. Here! Features, Advantages and Benefits Chart (FAB’s) ____20 marksa. You are about to promote an event for a theAssociation of American Medical Colleges, based in Washington D.C.; this association rotatestheir large international event outside of the United States every four years. They want to show theattendees to their wedding their love and passion for their union and for the Raptors.They also want everyone to find the cake elegant, fun, and tasteful.e. Students will also demonstrate an understanding of industry market segmentation, the hospitality … Introduction to Hospitality Sales and Marketing, Information and Communication Technology (ICT) Part-time Programs and Courses, Community Services Management Professional Certificate, School of Communications, Media, Arts and Design, School of Engineering Technology and Applied Science, School of Hospitality, Tourism and Culinary Arts, Fall 2020 Dual Credit Courses and Descriptions, Engineering Technology and Applied Science, Communications, Media, Arts and Design Programs, Community and Health Studies Graduate Certificate Programs, Hospitality, Tourism and Culinary Arts Graduate Certificate Programs, WINTER 2021 PROGRAMS - WORTH A SECOND LOOK, Payment Options for International Students, English as a Second Language Partnerships, ACCOMMODATIONS FOR APPLICANTS WITH DISABILITIES, How can I enter my SIN in the college's system, How to Access the Virtual Registration Services Request Form, OntarioLearn Fall 2020 GNED Course Offerings, FALL AND WINTER SEMESTER DATES AND DEADLINES, Privacy Protection in the Administration of OSAP, National Student Loans Service Centre (NSLSC), Secure the Bag: Money Management & Business Start-Up Virtual Workshops, School of Advancement Academic Scholarships, The Business School Academic Scholarships, School of Communications, Media and Design Academic Scholarships, School of Community and Health Studies Academic Scholarships, School of Engineering Technology and Applied Science Academic Scholarships, School of Hospitality, Tourism and Culinary Arts Academic Scholarships, School of Transportation Academic Scholarships, The Business School Application Scholarships, School of Communications, Media, Arts and Design Application Scholarships, School of Community and Health Studies Application Scholarships, School of Engineering Technology and Applied Science Application Scholarships, School of Hospitality Tourism and Culinary Arts Application Scholarships, School of Transportation Application Scholarships, School of Continuing Education - Application Scholarships, SCHOLARSHIP AND BURSARY FREQUENTLY ASKED QUESTIONS, Centennial Electronic Funds Transfer (EFT) Submissions, Centre for Accessible Learning and Counselling Services, CAREER SERVICES AND CO-OPERATIVE EDUCATION, Health and Wellness Framework and Strategy, National College Health Assessment (NCHA), Appletree Telemedicine Clinic at Centennial, What you need to know about appealing your grades, 2nd Annual Supporting Student Success Summit, Renewing Centennial's Academic Plan 2021-2025, Sexual Assault and Sexual Violence Resources, INDIGENOUS STUDENT SELF-IDENTIFICATION - FAQS, Pillar 1: Indigenous Nations and Communities, Pillar 3: Indigenous Learning and Development for All, Pillar 5: Student Services and Experiences, COVID-19 UPDATES AND COMMUNICATIONS FOR STUDENTS, CENTRE FOR GLOBAL CITIZENSHIP EDUCATION AND INCLUSION, Dimensions: Equity, Diversity and Inclusion Canada Charter, Global Citizenship Education & Inclusion Annual Report, EMERGENCY MANAGEMENT AND PUBLIC SAFETY INSTITUTE, Canadian Emergency Management and Business Continuity Awards, Canadian Academic English Language (CAEL) Assessment, APPLIED RESEARCH, INNOVATION AND ENTREPRENEURSHIP SERVICES, Career Services and Co-operative Education, Facebook Live Questions and Answers, April 27th Recap, Winter 2021 Programs - Worth a Second Look. ; Indirect distribution channels: websites selling travel services and intermediaries such as travel agents, tour operators, and independent hotel representatives, Promotion is the way a hotel or restaurant communicates to target markets and can involve advertising and direct sales techniques; it is focused on persuasion; Communication is a two-way exchange; the goal is not persuasion but to determine what customers want and need, Higher prices-rates can be charged by properties that enjoy a higher reputation than their competitors; Price-rate strategies vary depending on the goals of a property; for example, a new property may charge low rates to build business and customer awareness, The elements of the marketing mix are interrelated, so a decision regarding one element usually affects others; Even the “controllable” variables in the marketing mix (the Four P’s of product, place, promotion, and price) are not absolutely controllable; Uncontrollable variables (external environmental factors) have an impact on marketing efforts.

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