examples of successful communities of practice

Increasing the size of a community yields more potential speakers at community events and conference calls. This helps achieve critical mass, broadens the appeal of the community, and provides the same type of help as mentioned in the previous paragraph. No doubt that has saved lives.”. The community will need a critical mass of members. Reusing existing membership lists, community tools, and knowledge content can save time in starting a new community. Communities of Practice (CoPs) were called “The New Frontier” by Etienne C. Wenger and William M. Snyder, anthropologists and experts on CoPs and social engineering. For example, is there a team whose mission aligns with the topic for the new community? It was originally created as an alternative to clunky and closed Q&A forums which were either algorithm-curated – with a set format question and unsatisfactory answers, such as Askjeeves.com – or human-curated. By using this site, you agree to this use. Or the 100th member will receive an MP3 player to use to subscribe to the community's podcast. The call to action should be a simple, idealistic statement communicated through a channel that is popular among the target community audience. A CoE is often funded for a specific knowledge purpose or to support a short-term organizational goal (such as an agile transformation). The engagement metrics aren’t what encourages organizational buy in – it’s the connection to key organizational objectives. And it helps more people to become comfortable in the community model, which can lead them to join other communities, recruit new members, and launch related communities of interest. CoPs, because of their voluntary nature, often last much longer and may eventually replace a CoE. Interactions monitored, for example, include online communications, external email exchanges, and phone discussions, as well as the number of documents uploaded or downloaded. Communities: groups of people who share an interest, a specialty, a role, a concern, a set of problems, or a passion for a specific topic. In community events, don't always have a presentation. To enable the community to collaborate, offer one or more tools for members to use. Once the right environment has been created, a well-constructed call to action can stimulate collaboration or learning. The company’s successes and failures offer important guidance to organizations that are looking to better manage information quality and effectively moderate the flow of information among members in its community. If you really want to see a CoP adding business value, then it has to be seen as something that is developing the strategic capability of the business. After the signals have flickered off and the spaces have shuttered, the connections built by the community still remain. A top-down approach, starting from the organization’s business goals ensures the correct focus and allows for the comparison of the community with the rest of the business’s activities. Using external communities, business can see benefits like increased traffic to their website, increased leads, higher revenue-per-customer, and more. Moreover, according to the IDC, 50 percent of employees’ searches fail to find the relevant data. GrowthHackers tests its framework with a High Tempo Testing (HTT) solution, which has a testing goal of three tests a week. Communities are fundamental to connecting people with related interests so that they can share with one another, innovate, reuse each other's ideas, collaborate, and learn together. Membership in a CoP is voluntary, and members typically come and go and participate in other CoPs. Examples include the intranet home page for your organization, other community sites, master community directories, related links pages, and other intranet pages related to the community topic. Sometimes schedule a field trip, a discussion, or a social event. The graphic, below, from the Disciplined Agile Consortium depicts the sometimes overlapping roles of employees in communities. Meeting in person at least occasionally is essential to building trust. The provided link should go to a page which quickly grabs the interest of the user, shows them the available resources, succinctly describes the benefits, and makes it easy to join the community. To develop and obtain meaningful measurements, Nelson identified growth targets (such as membership and knowledge) and activity targets (such as participation) in benchmark communities. Use existing networks to inform possible members about your community. Avoid parochialism. Moderation is also important. Through communities individuals find the answers to those needs of sociality, belonging and experiences’ sharing that organizations succeed to satisfy with growing difficult. Fifth in a series of 50 Knowledge Management Components (Slide 12 in KM 102). These people may surface in multiple ways. Checklist items, organized into seven stages in CoP development, are based on design and delivery of 16 diverse Communities of Practice at the University of British Columbia as well as ideas from discussions at conferences and with colleagues. You usually need at least 100 members, with 200 being a better target. Link to key information, reusing content already contributed to the community. In classical Greece, for instance, “corporations” of metalworkers, potters, masons, and other craftsmen had both a social purpose (members worshiped the same deities and celebrated holidays together) and a business function (members trained apprentices and spread innovations). Many organizations do a poor job at retaining both individual learning and incremental organizational knowledge. “Meaningful learning in a community requires both participation and reification to be present and in interplay. Communities of Interest are … A CoP will thrive in the right environment, but it requires a change in participant behavior that is, in turn, influenced by the environment. Khan Academy, for example, is a “one-to-many” broadcast model that lifts students to a certain proficiency level. For example, a group of researchers working on a similar problem are a CoP, as are a group of surgeons who are exploring a new technique or a group of first-time managers who are supporting each other as they gain confidence. In Nelson’s study, one case reported a particularly powerful outcome of lives saved from CoP activities: “I used the quick notification of the Army Combat Helmet recall and forwarded to my unit supply sergeant to notify soldiers of my unit to check their helmets for the recalled stock numbers. By including as much of the available expertise as possible in the community, its ability to respond increases accordingly. Here reps and engineers again vet the tips, accepting some, rejecting others, eliminating duplicates, and calling in experts on the particular product line to resolve doubts and disputes. After some back and forth between management and the community on the new concept, the company ultimately installed the new technology, which resulted in fewer downtimes and less pet food wasted during the packaging process. For more details, see Low-Tech Webinars are the Most Reliable. Here is what you can communicate to those who are given this goal to let them know exactly what is expected: Include a link to the community directory and to additional documentation. People make up the community, and tools support collaboration among the members. Is there an existing team that could become the core of a new community? If the answers to all of these questions are negative, then you can create a new community for the desired topic. Examples of metrics include new visitors and engaged time. Help the community thrive by regularly using a variety of interventions. Is there an existing distribution list of people interested in the topic? FeverBee has created an in-depth resource covering the entire ROI calculation process including the best data sources to look into and the common pitfalls leading to over or undervaluing a community. The Community Roundtable’s research brief has refined a framework for calculating community ROI. CoPs often have momentum in the beginning only to diminish over time or be altogether abandoned. Customer satisfaction, for example, increases with a successful external community. Stack Exchange’s initial strategy was to eliminate six key Q&A shortcomings: To maintain the integrity and quality of the content on the platform, intelligent technology identified any potential members who were not experts and prevented them from contributing content. They recommend delaying knowledge capture until the group has matured and answers are clear – otherwise, the learning process can be suffocated by bureaucracy. A very simple way for a KM program to succeed is if every employee joins and is active in at least one community. Developing CoPs in the corporate environment is one way to achieve competitive advantage, because a community of like-minded, driven people can develop new ideas while building strong, collaborative relationships.

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