Raymond Loewy 1940 - Lucky Strike 1957 - LU[1] 1965 - BP 1966 - Exxon 1968 - Spar 1970 - United States Postal Service 1971 - Shell He was recognized for this by Time magazine and featured on its cover on October 31, 1949.[3]. Although he went on to design the Studebaker Avanti, young Raymond Loewy started out designing a rubber-band-powered model airplane in school. Loewy was the creative director. Their daughter, Laurence Loewy (1953-2008), is the CEO of Loewy Design, a firm that is reintroducing Raymond Loewy's designs to a new generation. Loewy's firm produced over 3,000 designs for NASA during this time. Gouache, colored pencil, graphite on paper. CMG is a leader and pioneer in its field, with over 35 years of experience arranging licensing agreements for hundreds of personalities and brands in various industries, including sports, entertainment, music, and more. In March of 1962, President Kennedy's 707 flew into Palm Springs, where Raymond Loewy spotted it. A popular lecturer as well, Loewy spoke at institutions such as the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. And everything they produced for the space agency would fit perfectly in Stanley Kubrick's 2001: A Space Odyssey — like the Loewy space taxi pictured above. Raymond Loewy. In 1992, Viola and Laurence Loewy, with the support of British American Tobacco, established the Raymond Loewy Foundation in Hamburg, Germany. Raymond Loewy, one of the 20th ... the streamlined pencil sharpener was one of Loewy's earlier designs. The exhibit features archival images as well as original Studebaker Design Department artwork and artifacts which tell the story of Raymond Loewy Associates design work for Studebaker. See more ideas about Raymond loewy, Raymond, Raymond loewy design. Raymond Loewy (1893-1986) is often referred to as the father of Industrial Design and his track record is indeed impressive. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker. Raymond Loewy never thought of himself as strictly an automotive designer by any stretch. From shop Moderndesign20. Born in Paris, and as a 15-year old boy, designed a rubber-band powered model airplane, the Ayrel, patented it, and formed a company to produce quantities in rented space. Loewy later had another encounter with the USPS in … “It’s shape is aggressively female, a quality that in merchandise, as in life, sometime transcends functionalism,” Loewy said — click any image to enlarge. [6] He undertook numerous railroad designs, including the Pennsylvania Railroad GG1, S-1, and T1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad, and a number of lesser known color scheme and car interior designs for other railroads. Raymond Loewy (/ ˈloʊi / LOH-ee, French: [ʁɛmɔ̃ levi]; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. President Kennedy’s …, Continue reading “Designers give Air Force One a fresh, rainbow-hued look”, by John Wall John Wall is the author of Streamliner, a biography of Raymond Loewy published by Johns Hopkins University Press. As the exclusive licensing agent for Raymond Loewy, CMG Worldwide is dedicated to maintaining and developing a positive brand image for our client. However, it was beset by production problems.[15]. https://www.pinterest.com/michaeldevore93/raymond-loewy-design [8] By the following year, he had commercial sales of the plane, named the Ayrel. the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. Vintage Design This Raymond LOEWY desk has a sliding drawer with its container. 1073.2015. French-born American industrial designer Raymond Loewy leaning, United States, 1950. An annual award of €50,000 is granted to outstanding designers, in recognition of their lifetime achievements. Raymond Loewy 1940 - Lucky Strike 1957 - LU[1] 1965 - BP 1966 - Exxon 1968 - Spar 1970 - United States Postal Service 1971 - Shell The Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, the Greyhound logo are just some of his impressive designs which still exist today. Scope and Contents This collection consists of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department. From the prestigious design work he completed on President John F. Kennedy’s Air Force One to the design of the familiar Greyhound bus, Raymond Loewy’s efforts showed no limitations. You are warmly familiar with the work. He was responsible for notable symbols including the Lucky Strike cigarette packet, the Coca-Cola bottle as well as creating logos for Shell and Exxon. Welcome, Mr. Loewy, to the Encyclopedia. American Treasures of the Library of Congress, Raymond Loewy: designer of American dreams, Norfolk and Western Railway Company Historic District, "The History Behind the Coca-Cola Bottle", https://contractormag.co.nz/classic-machines/allis-chalmers-hd-14/, "Raymond Loewy's NASA Designs Are The Space Future That Never Was", "Why Skylab Was America's First And Best Home In Space", https://contractormag.co.nz/classic-machines/td-18/, "The Four-Letter Code to Selling Just About Anything", "Google Doodle celebrates the 'father of industrial design' Raymond Loewy", "Hallicrafters SX-42 shortwave radio made 1946–1947", "National Register of Historic Places Inventory/Nomination: Norfolk and Western Railway Company Historic District", "A Look Back at Robinson's as the Glamorous Beverly Hills Store is Demolished", "Designed to Travel; Curating Relics of T.W.A. Designs and drawings by Raymond Loewy who designed the Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, and the Greyhound logo. Of the several sketches that Loewy proposed, President Kennedy chose one with red and gold coloring–and asked that it be rendered in blue, his and First Lady Jackie Kennedy’s favorite color. Raymond Loewy, FIDSA (1893-1986) Probably the most widely known US industrial designer. He was raised a Roman Catholic and was buried in the cemetery of a Catholic church[22] in Rochefort-en-Yvelines,[23] a village located 40 km south-west of Paris, where he owned the castle de la Cense. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. Raymond Loewy Design Bird Cage For Continental China, One Bowl, Two Small Plates, One Small Bowl Moderndesign20. He founded three design companies: Raymond Loewy and Associates, New York; Raymond Loewy International, London; and Compagnie de I’Esthetique Industrielle, Paris. Lowey on of the most prominent Industrial designers of the 20th century. Raymond!Loewywas!aworld0renowned!designerand!innovator duringthe20th!century. He followed by styling the experimental S1 locomotive, as well as the T1 class. Livery design for Air Force One. Egbert hired him to help energize Studebaker's soon-to-be-released line of 1963 passenger cars to attract younger buyers. This permitted Studebaker to launch the first all-new postwar automobile in 1947, two years ahead of the "Big Three." Raymond Loewy (/ˈloʊi/ LOH-ee, French: [ʁɛmɔ̃ levi];[2] November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker.After opening a satellite office in … Laurence died of natural causes October 15, 2008, and is survived by her husband David Hagerman. Raymond Loewy: Pioneer of American Industrial Design (1990), edited by Angela Schonberger, contains fascinating articles about Loewy by twenty-one different writers. Loewy suggested a number of improvements to the layout, such as the implementation of a wardroom, where the crew could eat and work together, the wardroom window, the dining table and the color design, among others. It was this product that established his reputation as an industrial designer. Livery design for Air Force One. In a 1958 collection of celebrity recipes, 1975 Smithsonian Institution opened The Designs of Raymond Loewy, a four-month exhibit dedicated to “the man who changed the face of industrial design.” 1972 Poll of stylists representing the Big Three automakers voted his 1953 Studebaker Starliner Coupé an “industry best.” Chief among these are the logos for Exxon Mobil and Shell Oil. [18] One of NASA's goals in hiring him was to improve the psychology, safety, and comfort of manned spacecraft. French-born American industrial designer Raymond Loewy leaning, United States, 1950. He also designed the experimental steam turbine engine V1 "Triplex" for PRR which was never built. Fenders and clean rearward lines. [ 3 ] years ahead of the `` ''... Its functionality was never realized in 1935 it engaged Loewy to overhaul the product,! Actually shows a Starliner hardtop, which won the Gordon Bennett Cup for model airplanes in.. 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