Shadden El Banna PR … [29] In December 2015, Courtney Holt replaced Ynon Kreiz as CEO, coming a year after Disney's acquisition of the group. [7], On January 19, 2018, Twitch signed a deal with Disney to secure exclusive content from some of the entertainment giant's top YouTubers, including Toby Turner, Markiplier and Jacksepticeye. Karim Tawfik General Manager ktawfik@ummena.com +202 33 050006. While their precise role varies, MCNs may be expanding. Disney Digital Network creates high quality, digital-first stories and delivers them to Gen Z and Millennial audiences through the platforms and influencers they know best. MCN 2020 VIRTUAL gathers over 140 speakers from around the world to talk about the latest digital technology trends in museums. Johnson stated that they were using "thuggish tactics" to pressure him into signing the contract, one of which was allegedly leveraging his AdSense account for the intellectual property rights to Your Favorite Martian. [18], On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, rising to $950 million if financial milestones were met. We have so many different audiences, from families, Disney fans, Star Wars to Marvel, we have so much content so there are lots of partnership opportunities,” Robbie Douek, VP of digital partnerships of Disney EMEA, tells Marketing Week. Like in the ad tech scene, if you own the pipes and own the content then you’re in a great place. MCN’s core purpose is to foster innovation and excellence by supporting professionals who seek to transform the way their cultural organizations reach, engage and educate their audiences using digital technologies. The campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize. Our website uses cookies to improve your user experience. Disney is putting a growing focus on monetising its digital content by changing the way it works with brands to enable them to integrate into its content “more comprehensively” than in the past. Read More. to improve your user experience. [49][50][51][52], Disney Media and Entertainment Distribution, "Maker Studios Founder Danny Zappin Sues Company Over 'Ouster, "Maker Studios Power Struggle Detailed in Former CEO's Lawsuit", "Lights, Camera, YouTube: Studio Cashes In On An Entertainment Revolution", "Actors in Smaller Studios, Making Pictures for the Smaller Screen", "Disney Reveals Digital Network Combining Maker Talent With Editorial Brands", "Disney's Maker Studios Drops PewDiePie Because of Anti-Semitic Videos", "Report: Disney's Maker Studios cutting support for more than 55,000 YouTubers", "Maker Studios Gets One Billion Views ...a Month", "Maker Studios: 1 Billion YouTube Views in One Month", "Updated: Maker Studios Beats Machinima – Now Ranked the #1 Independent YouTube Network on Comscore", "Fullscreen Now The #1 Independent YouTube Network According to ComScore", "With 2 Billion Video Views A Month, Maker Studios Raises $36 Million Round Led By Time Warner", "SXSW: Maker Studios Execs on Turning Down TLC and How Mobile Views Threaten Revenue", "Disney to Buy Online-Video Network Maker Studios", "Disney Buys Maker Studios, Video Supplier for YouTube", "Maker Studios Says Disney Acquisition Is Approved by Shareholders, Who Reject Relativity Bid", "No Fail Here: Maker Studios Gets Powerful Viral Video Partner in Jukin Media", "Disney's Maker Studios Teams with Disney-Backed Fusion to Produce Block of TV Programming", "Some YouTubers are overjoyed that Maker Studios is firing them", "Twitch inks deal to broadcast exclusive content from top Disney YouTubers", "Courtney Holt, Former MySpace Music President, Named CEO of Maker Studios, Maximillian DeStefano, stock marketer for maker", "Maker Studios CEO Danny Zappin Steps Down, Replaced by Endemol Vet Ynon Kreiz", "Ynon Kreiz Joins Maker Studios as Chairman (Exclusive)", "Maker Studios Hires Former Salesforce Exec Ryan Lissack as CTO", "YouTube backs digital star Stampy (Joseph's Youtube nickname) 's new Minecraft show Wonder Quest", "Maker Studios Is Flush With YouTube Cash", "YouTube Natives Topping Big Names Early on Mom, science channels off to solid starts; eggheads, Demand Media struggle", "Maker Studios: The YouTube Savants Talk Channel Expansion", "Maker Studios CEO Danny Zappin on Signing Snoop Dogg", "Maker Studios fires up Snoop Dogg partnership", "Robet De Niro's Tribeca Enterprises Partners with Maker Studios on YouTube Channel", "Maker Studios Hits Reset on The Game Station, Renames it Polaris", "YouTube Megastar PewDiePie Launches 'Revelmode' Network", "PewDiePie is getting a reality series on YouTube's new ad-free subscription service", "Disney Launches 'Club Mickey Mouse,' Rebooting Classic Kids' Show for Social Media", "Disney Digital Network Brings Fresh, Original Content Directly to Fans Around the World", "Maker Studios And Ray William Johnson Battle", "Maker and Ray William Johnson Still Feuding As Backstory Is Revealed", "RayWilliamJohnson Starting His Own Studio With Help From Julian Smith", "RAY WILLIAM JOHNSON: Why I Left Maker Studios", "BREAKING: Maker Studios CEO Sends Company-Wide Letter Addressing Ray William Johnson Allegations", "Maker Studios CEO Sends Letter to Employees, Addresses Past and Ray William Johnson", https://en.wikipedia.org/w/index.php?title=Disney_Digital_Network&oldid=995670764, Mass media companies of the United States, Mass media companies disestablished in 2017, Companies based in Culver City, California, Wikipedia articles needing clarification from January 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 December 2020, at 06:50. Disney Digital Network é uma empresa do gênero Network Multimídia de propriedade da The Walt Disney Company. [26] Due to Danny Zappin stepping down as the company's CEO, Ynon Kreiz, former CEO and Chairman of Endemol became the CEO of Maker Studios in May 2013. Marketers from a host of brands highlight the trends that will impact marketing and their role next year. To get the various aspects of the business, this report uses exploratory techniques, like primary and secondary research. The platform brands are Disney Channel, Disney XD, Disney Junior, Radio Disney Network and Disney Digital Network. UM. are using digital to go beyond the traditional agency model. Believe Digital S. tudio, le MCN du distributeur indépendant de musique Believe Digital, se positionne comme un réseau international de premier plan. Disney.de ; YouTube ; Social Media ; Disney.de richtet sich hauptsächlich an Erwachsene und Fans des Disney Universums. Possessing the same habits as mums, being confident, prioritising precision and valuing staff happiness are essential attributes for brands that want to resonate with mums. The media giant unveiled the Disney Digital Network at Dmexco last week. Weber Shandwick Egypt. A total of four YouTubers (with a combined total of over 44 million subscribers), are involved in the deal, and each will manage their own channels on Twitch. Disney Digital Network is an American multi-channel network located in Culver City, California.It is the successor to Maker Studios, co-founded by Lisa Donovan, Danny Zappin, Scott Katz, Kassem G, Shay Carl, Rawn Erickson II, Ben Donovan, [3] [4] and Philip DeFranco in 2009. It has also acquired nearly a billion monthly video views across platforms. 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